Michael Mace is an ex-Palm and Palmsource manager, and a very accomplished writer. In my opinion, he manages to state the not-so-blatantly-obvious in a very readable way. As it is this time, where he has written a piece on why sub-PCs have been sucking in the market since the 80s.
Of course, the most recent example is the Foleo, Palm's attempt at creating a
mini-laptop (I can say that now, can't I?).
Mace is saying, that there's a difference between:
1) looking at what people actually use on the PC on a daily or weekly basis
and
2) what they think they MIGHT be using sometime in the future, one day, when they have the time, etc.
Images hosted at Rubicon ConsultingIt's obvious that when you ask people what they actually use, web/mail/office will be a top priority, and things like video-editting won't be. But if you ask: which things do you absolutely never use on your PC, you will see that a lot more people will refrain from mentioning video-editting, because hey, they might be using that once in a year.
If you produce a mini-laptop that is omitting a lot of features, you are depriving people form using those features in the future. And that might be just too much for people to handle, causing them to choose to be 'on the safe side' and letting them buy that clunky MacBook Pro that does all that video-editting they might once sometime be using in the future.
Read the whole story
here.